Why You Need an Aesthetic Feed to Succeed on Instagram

Why You Need an Aesthetic Feed 

There’s been a great debate on whether or not an aesthetically pleasing Instagram feed matters. We get it. Now more than ever, people are craving authenticity, not perfectly polished highlight reels. However, that doesn’t mean you can’t show up authentically on social media and have a beautifully curated grid. In fact, it’s probably one of the most valuable assets you can have as a business, brand, or influencer. 

Not only are curated feeds a fun way to show off you and/or your brand’s personality, it also helps you stand out in an otherwise oversaturated market.

First impressions are important. Did you know it takes only 3 seconds to convince someone to follow you? A visually pleasing grid will help you convert those profile lurkers into followers and help them remember you. 

Not convinced yet? Take a look at this feed transformation: 

Using presets doesn’t always have to create a stark transformation in your photos. The edits can be nice and subtle, yet cohesive. While the images in the Before feed are nicely curated, the harsh shadows clash with one another. Meanwhile, the shadows in the After feed are all toned down, unified, and softer on the eyes.

So, which feed would you rather follow – the before or after? After, right? This is why you need an aesthetic feed on Instagram.

When it comes to an aesthetically pleasing feed, there is no one-size-fits-all approach. But don’t worry – we’ve got you covered. From bright and airy to warm and cozy, we’ve got something for every mood. Check out our Lightroom presets and find your signature style today! 

These presets can be used on the FREE Lightroom mobile app as well as the paid desktop version.

Hero image edited with the Toasty Collection.

Journey through our lens.
All wanderers welcome.


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