Last Updated: [May 21, 2025]
The Wayfarer Shoppe (“we”, “our”, or “us”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website: www.thewanderfulwayfarer.com (the “Website”).
By using the Website, you consent to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
Personal Data
Information that identifies you personally, such as:
- Name
- Email address
- Shipping and billing address
- Phone number
- Demographic information (e.g., age, gender, location)
Payment Information
Payment data is processed securely by third-party providers (e.g. Stripe, PayPal). We do not store your full payment details.
Social Media Data
If you engage with us via social platforms, we may collect your public profile name, image, or comments.
Usage Data
Collected automatically, including:
- IP address
- Browser type/version
- Device type
- Pages viewed and time spent on them
- Error logs and diagnostics
Cookies and Tracking Technologies
We use cookies to personalize content, remember your preferences, and analyze website traffic. You can manage your cookie preferences via your browser settings.
Types of cookies we use:
- Session Cookies: Operate the Website.
- Preference Cookies: Store your settings and preferences.
- Security Cookies: Ensure the security of the Website.
- Advertising Cookies: Personalize ads based on your interests.
2. How We Use Your Information
We use your data to:
- Provide and maintain the Website
- Fulfill orders and process transactions
- Respond to your enquiries
- Send newsletters or marketing emails (with your consent)
- Monitor usage trends and improve performance
- Comply with legal or regulatory obligations
3. Legal Bases for Processing (UK and EEA)
We process your data under the following lawful bases:
- Consent – for marketing or cookies
- Contract – to process orders and provide services
- Legal obligation – for accounting, tax, or legal compliance
- Legitimate interests – e.g. preventing fraud or improving services, unless overridden by your rights
4. Your Data Protection Rights
If you are a resident of the EEA or CalifornUnder the UK GDPR (and applicable EEA/California laws), you have the right to:
- Access – request a copy of your personal data
- Rectify – correct inaccurate information
- Erase – request deletion of your data (subject to retention laws)
- Restrict – limit how we process your data
- Object – object to marketing or certain processing
- Data portability – receive your data in a portable format
- Withdraw consent – at any time for consent-based processing
To exercise any of these rights, contact us at: hello@thewanderfulwayfarer.com.
5. Sharing Your Information
We may share your data with trusted third-party service providers to operate our business, such as:
- Website hosting platforms
- Payment processors (e.g. Stripe, PayPal)
- Email and newsletter providers (e.g. Klaviyo, Mailchimp)
- Analytics and advertising tools (e.g. Google Analytics, Meta Ads)
All partners are contractually obligated to protect your data in line with UK GDPR.
6. Data Retention
We keep your data only as long as necessary:
| Data Type | Retention Period |
|---|---|
| Order and payment data | 6 years (legal obligation) |
| Email marketing | Until you unsubscribe or 24 months of inactivity |
| Usage data | Up to 26 months (Google Analytics) |
7. Security
We implement technical and organisational measures, such as encryption and secure servers, to protect your personal data. However, no system is completely secure. Please use the Website with care.
8. Advertising and Analytics
We use:
- Google Analytics – to understand user behaviour
- Google Ads / Meta Ads – to deliver personalised ads
You can opt out via your Google account settings or browser add-ons.
9. Cookies and Tracking
We use cookies to:
- Enable essential website functions
- Store your preferences
- Analyse performance
- Deliver targeted advertising
You can manage cookie settings via your browser or through our cookie banner when you first visit.
10. Children’s Privacy
Our services are not intended for children under 13 (or 16 in the EEA). We do not knowingly collect data from children. If we become aware of any such data, we will delete it promptly.
11. Links to Other Sites
Our Website may contain links to other websites. We are not responsible for their privacy practices. Please review their policies separately.
12. Changes to This Privacy Policy
We may update this Privacy Policy occasionally. The most recent version will always be available on this page. If changes are significant, we may notify you by email or on the Website.
Contact Us
If you have questions or concerns about this policy, please contact:
📧 hello@thewanderfulwayfarer.com
