1. Define Who You Want to Work With
You don’t have to be the photographer for everyone. In fact, you shouldn’t be. The first step to attracting ideal clients is knowing who they are:
- What’s their style?
- What values matter most to them?
- Where do they shop, hang out, and find inspiration?
Create an “ideal client avatar” and shape your messaging, branding, and marketing around them.
2. Showcase the Work You Want to Book
You attract what you share. Only post and promote the types of sessions you want more of. If you love elopements in nature, don’t keep sharing ballroom weddings.
Even if you haven’t shot your dream sessions yet, create styled shoots or portfolio-build with friends to showcase the aesthetic you want.
3. Speak Their Language
Your captions, blog posts, and website copy should reflect the tone, interests, and desires of your dream client. Use relatable words, highlight what they care about, and reflect their values.
Example: Instead of “2 hours of coverage with 150 edited photos,” write “Perfect for laid-back couples who want real, unposed moments captured in a relaxed, documentary style.”
4. Be Consistent Across Platforms
From your website to Instagram to Pinterest, your visuals and tone should feel aligned. Use the same color palette, editing style, and messaging so your brand feels familiar and trustworthy.
5. Build Trust and Connection
People book people, not just portfolios. Share behind the scenes, client testimonials, your why, and personal stories. Clients want to connect with YOU.
6. Use SEO and Hashtags Wisely
Optimize your blog with keywords like “[City] wedding photographer” or “[Venue] engagement session.” On Instagram, tag locations, venues, and keywords your client would search.
Final Thoughts
You don’t need thousands of clients – just the right ones. When you get specific, show up authentically, and share the work you love, you’ll naturally attract your dream people.
